Slow follow-ups, missed calls, manual scheduling, unpaid invoices — it's costing you customers every week. We set up AI-powered automation so your business captures every lead, follows up instantly, and runs tighter without you doing it all by hand.
A lead fills out your contact form at 9pm. You see it the next morning — but by then they've already called someone else. Multiply that by every missed follow-up, forgotten invoice, and scheduling back-and-forth, and the cost adds up fast. Most of this can run on autopilot.
We build AI-powered automations that handle your follow-ups, scheduling, invoicing, and review requests — so nothing falls through the cracks. And as a bonus, we also make sure your business shows up when people ask ChatGPT or Google AI for local recommendations.
Get a Free Automation Audit →Lead follow-up, scheduling, invoicing, reviews — we automate the backend operations that eat your week, so you can focus on the work that actually grows your business.
Every lead gets a response within minutes — not hours or days. Automated email and text sequences keep prospects warm, bring past customers back, and collect reviews while you focus on the job in front of you.
Customers book themselves online, get automatic reminders, and reschedule without calling you. Fewer no-shows, zero phone tag, and your calendar stays organized without you touching it.
More and more customers are asking ChatGPT and Google AI for local recommendations. We make sure your business is the one that gets named — an added layer on top of your automation setup.
Invoices go out on time, reminders follow up automatically, and you get paid faster — without a single awkward "just checking in" email. Your cash flow improves while you do nothing.
Happy customers automatically get a review request at the perfect moment. You get alerted to every new review across platforms and can respond fast — building the online reputation that brings in more business.
That thing you do every day that takes 30 minutes and makes you groan? We map it, build the automation, and hand it back running on its own. You get hours back every week.
A website that doesn't just look good — it captures leads and plugs straight into your automations. Scheduling, follow-ups, and payments all wired in from day one, plus built for AI search visibility.
Start with a $197 audit to see exactly where you're losing time and leads. Add automation when you're ready. Every dollar is accounted for before you commit.
Four steps. No tech jargon. No learning curve. You tell us what's eating your time — we make it stop.
We look at how your business actually runs day-to-day — where time is leaking, leads are falling through, and manual work is piling up. You walk away with a clear picture of what to fix first.
We build everything and plug it into the tools you already use — your calendar, email, CRM, invoicing. Nothing new to learn. Nothing to install.
We test with real scenarios, confirm everything works, and turn it on. By the end of the week, tasks that used to eat your mornings are running without you.
We keep an eye on everything, fine-tune what's running, and spot the next process to take off your plate. Your business gets smoother every month.
Your honest feedback helps us get better and helps other business owners decide if this is right for them.
AI-powered apps, conversion-focused sites, and automation systems — built for businesses like yours. More projects added regularly.
Replaced hours of manual photo culling and client delivery with an AI-powered workflow. Solo photographers get their evenings back after every shoot.
Replaced phone-and-counter ordering with a full online system — cart, customization, and mobile checkout. Customers order before they walk in.
Replaced manual class sign-ups and membership tracking with automated online booking and tiered memberships. Staff stopped managing spreadsheets.
Replaced phone reservations and paper menus with online booking and auto-updating seasonal menus. Front-of-house stopped answering the same call all day.
Replaced dependency on OTA platforms with a direct booking engine. Guests book and pay on-site — no more commission fees on every reservation.
Replaced a dated brochure site with a conversion-focused build — project gallery, process timeline, and online estimate requests. Leads come in while the crew is on-site.
I'm Liam Farrell, an AI automation specialist based in Kingston, NY. I started Alder & Ash Digital because I kept watching talented local business owners lose leads and burn hours on work that a well-built automation could handle overnight. The same follow-ups, the same scheduling headaches, the same invoice chasing — week after week.
I fix that. I build automations that handle your follow-ups, scheduling, invoicing, and review requests so nothing slips through the cracks. I also help your business show up when people ask AI tools for local recommendations — but the core of what I do is making your operations run without you babysitting every step. When you work with me, you're talking to the person who builds it. No layers. No delays.
Practical guides on AI automation, search visibility, and growing your business — written for business owners who'd rather do the work than read about tech.
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Read ArticleMost local business websites fail for the same three reasons. It's rarely about design — it's about structure, copy, and speed. Here's how to diagnose and fix yours without a full rebuild.
Read ArticleA step-by-step breakdown of how to dominate local search in Kingston, New Paltz, Woodstock, and the surrounding area — using Google Business, citations, and a few overlooked tactics most agencies skip.
Read ArticleThe things Hudson Valley business owners ask us before they start. No fine print, no runaround.
Mostly local service businesses — contractors, salons, restaurants, photographers, realtors, fitness studios, and similar. If you're spending hours each week on admin instead of your actual work, we can probably help. We're based in Kingston, NY and work primarily with Hudson Valley businesses, but our services are available anywhere in the US.
The short answer: most of the repetitive backend work that eats up your week. The most common automations we set up are lead follow-up sequences (email and text), appointment scheduling and reminders, invoicing and payment reminders, review requests, and lead routing. If you have a process that's manual and repetitive, there's a good chance we can automate it.
No. We plug into the tools you already use — your CRM, calendar, email, invoicing software, etc. The whole point is to make your existing workflow smoother, not add more tools to your stack. If something needs to change, we'll walk you through it.
It's whether your business gets mentioned when someone asks ChatGPT, Perplexity, or Google AI for local recommendations — "best plumber in Kingston," "top restaurants near Woodstock," etc. Unlike traditional Google search, these AI tools don't show a list of links. They recommend specific businesses by name. If you're not optimized for that, you're invisible to a growing number of potential customers.
Most automations are live within 48 hours of our initial audit call. Larger projects (full-service packages with multiple workflows) typically take about a week. Either way, you'll know exactly what we're building and when it'll be done before we start.
Yes. We design modern, fast websites with AI search visibility and automation baked in from day one. That means structured data so AI tools can recommend you, plus integrations for scheduling, follow-ups, and whatever else you need. If you already have a site, we can also audit it and add those layers without a full rebuild.
It depends on what you need. An AI Search Visibility Audit starts at $197. Automation setups and web design projects are scoped individually based on complexity. Our Growth package is $1,494 and our Full Service starts at $5,500+. Everything's flat-rate — no hourly billing, no surprise invoices. Check the pricing section for details, or just reach out and I'll give you an honest answer about what makes sense for your business.
Me — Liam Farrell. I'm the founder and the person who does the work. No outsourcing, no account managers, no hand-offs. When you email or call, you're talking to the same person who builds your automations and designs your site. I'm based in Kingston, NY.
That's what the free workflow audit is for. We'll hop on a call, I'll ask about how your business runs day-to-day, and I'll tell you where automation would make the biggest difference. No commitment, no pressure — and if it turns out you don't need what I offer, I'll tell you that too.
I focus on the Hudson Valley — Kingston, Woodstock, New Paltz, Rhinebeck, Saugerties, Beacon, Hudson, and surrounding areas in Ulster County, Dutchess County, and the Catskills. That said, AI automation and web design work remotely just fine, so I take clients from anywhere in the US.
Get a personalized report in 24 hours — where you're losing time, where leads are slipping through, and what to automate first.
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